MOBIB Out-Of-Home Ads for Belgian Rail

I had the opportunity to create these hand-lettered ads for a Belgian rail company. The ads are aimed to promote a smart chip card called MOBIB—a single card you can use to travel all around Belgium (Metro, Tram, Bus, etc). There are two versions of each, one for Dutch and one for French.

The designs were displayed in digital screens inside the stations, as well as in newspapers called the “Metro”—they are free newspapers being distributed at all train stations around Belgium.

The art direction is provided to me by the Creative team of Mortier Brigade (

Photos of the digital screens by


May 20, 2017